Dreams and smilesfor every child

DreaMagic develops English learning materials for learners in Japan together with classroom teachers. Our materials are used by many students and teachers at private and national elementary schools across the country.

Talk with us about adopting our materials

Our Products

Turning teachers’ vision into learning materials

Starting from the voices of teachers in the classroom, we support elementary English in Japan through both coursebooks and AI conversation.

Coursebook Series

Smile Series

Explore the Smile Series View catalog (PDF)

An elementary English coursebook that helps children living in Japan build the foundation to express themselves in English. Conceived by classroom teachers in 2010 and first published in 2014, Smile has been revised nearly every year. It covers the Course of Study while carefully choosing vocabulary and presentation so children can learn more naturally.

A curriculum rooted in daily life
More than 3,000 words drawn from children’s lives in Japan, designed to reach junior-high graduation–level expressions—building vocabulary mastery and awareness of grammar.
Stories that grow with learners
The same characters appear from Smile 1 onward, sharing experiences as children grow. Learners enjoy the story world as if it were their own.
Free support for teachers
Teacher’s guides, digital content, flashcards, worksheets, vocabulary tests, and more—plus stickers and puppets—to lighten prep and keep children engaged.
Smile Online
A web service that supports text learning at home, with video, Mogumi Talk®, alphabet game, and more content added over time.

Explore the Smile Series View catalog (PDF)

AI English Conversation

Mole Town®

Visit the Mole Town® site

A generative AI conversation system born from teachers’ voices, focused on speaking. Dialogue with characters builds practical skills and motivation, while progress visibility supports individualized follow-up for each child.

Grow speaking through AI dialogue
AI responds to each child’s speech. Even with imperfect grammar, it grasps intent and nurtures confidence through being understood.
Progress you can see
Text and audio exchanges—including retries and replays—are recorded so you don’t miss struggles or breakthroughs.
Designed for elementary learners
Usability and a safe learning space come first, sustaining motivation and building confidence.

Contents

Mogumi Talk®

A content where children can converse in English with the lovable Mogumi characters. AI responds to each child’s speech, helping them feel the joy of being understood while growing speaking skills.

Visit the Mole Town® site

News

View all →

Request materials or get in touch

If your school or educational institution is considering our materials, please feel free to contact us.

* Our materials are sold exclusively to schools. We do not sell to individuals, cram schools, or for university research purposes.

Go to contact form